Privacy vs. Convenience
There's a fine line executives have to ride between convenience and customer data privacy and security. On one hand, customers are demanding more personalized attention and don't like needing a million passwords. On the other hand, there are many undesirables out there just waiting to compromise personal information or attack data systems. In today's issue of 1to1 Weekly, we look at the aftermath of retailer TJX's data breach, in which almost 46 million credit and debit card numbers were stolen.
Instead of scaring customers away, TJX's revenues are up from last year, and it seems to have been a ripple instead of a wave in its business. What do you think? Are organizations doing enough to protect their customers’ data? Do customers really care in the long run? And how does that affect customer trust and relationships?
