The Quick or the Dead
Customers want what they want, when they want it. That's particularly true for the under-30 set. After all, they never had to wait in line on a Friday afternoon to cash a check at the bank, it's always been direct deposit. They haven't had to travel to the library reference section -- the Internet's pretty much always been there. And they probably never wrote fan mail to their favorite rock star -- they just became a "friend" on the band's myspace page. So when companies want to meet their needs and react to their feedback, it better be quick and relevant. Today's 1to1 Weekly lead story shows how one retailer is getting it right online and off by incorporating a community aspect and involving customers in the process. How does your company react to customer needs?
