Get the 1to1 Blog delivered right to your desktop.

Subscribe to the RSS Feed through FeedBurner.

What is RSS?

Top B2B Blogs Top CRM Blogs
Get the 1to1 Blog delivered right to your Inbox.

Enter your email address:

Delivered by FeedBurner



Hold on a Second...Life

There's lots of buzz around the business impact of virtual worlds like Second Life. Sure, it's great for fantasy gamers holed up in their basements, but how will it grow business? Companies like IBM, Xerox and others have jumped in, using its community features to hold virtual meetings and show clients product demonstrations. But it's not just for the big players. You see, in Second Life you can be whomever you want to be, shedding your real-life limitations. For individuals, that may mean making your avatar a body-builder or a bikini model. For businesses, especially small ones, it means interacting with prospects and customers all over the world, using the same tools as the Fortune fat cats. Today's issue of 1to1 Weekly illustrates how one small company flexed its relationship muscles on Second Life.

Terracycle makes plant fertilizer and uses organic material and recycled containers. It dabbles in e-commerce with its Web site, but primarily uses distribution in gardern and home stores to reach customers. But by joining gardening communities and posting in the classifieds on Second Life, the company spoke to gardeners directly from all over the world to gain insight.

What do you think make virtual worlds a valuable business resource, or are they just the latest online fad?

What do you think of virtual worlds like Second Life?
They provide no business value.
They seem interesting, but I don't know how to go about using them.
I plan to join Second Life for my business soon.
I use them to connect with customers and community members.
I have never heard of Second Life.
  
pollcode.com free polls

Categories

Comments

Help |Site Map |RSS Feed |Privacy Policy |Legal