The Customer-Centric CEO
Teams win and lose. Players, even those revered by fans, sometimes get traded. There are so many variables in the professional sports business. But for the New Jersey Nets basketball team, the one constant is the customer experience. CEO Brett Yormark acts as host to as many fans and employees as possible during each game, ensuring that the experience is the utmost off the court.
In today's 1to1 Weekly lead story, he's honest about the challenges he faces as he builds customer advocates and long-term, loyal fans. How involved is your executive team at driving customer strategy at your company?
