Word-of-Mouth Done Right
More than clever advertising or price discounts, if you want more customers you should encourage positive word-of-mouth from your current customers. So many studies show that it's a successful strategy. But knowing and doing are two different things. How do you get customers to start talking?
For wedding website The Knot, it's about being a must-go destination for brides-to-be. Its community features and hip, "secret club" persona keep the site growing without any traditional advertising. We talk to CEO Carly Rony in today's issue of 1to1 Weekly. She explains that the company tries to anticipate and meet every bride-to-be and newlywed need. How does your organization encourage word of mouth?
