Online Shopping Hits Adolescence
It's been 13 years since Amazon.com first started its online shop. Millions of merchants have followed suit, and now we're getting into the awkward stage. Sure, there are many sites (like Amazon) that have matured early, but unfortunately many still have a ways to go before they catch up. As these companies mature, many are looking at personalization as a must-have strategy for the future. At the recent eTail conference, eBay and Neiman Marcus in particular spoke of plans to enhance their personalization features, and integrate on- and offline business strategies. We highlight their plans in today's issue of 1to1 Weekly.
I know that as I've matured as an online consumer, it's still the prospect of a bargain, followed by convenience that lead me to buy online. Personalization is nice, but for me personally it's not the most important thing. What do you think? Do you think online retailers do enough to deliver a more personal experience to key customers? Should they even bother?
 Ebay, Neiman Marcus Stress Personalized Experiences  |
