Customer View From the Top
The role of CEO is evolving. What used to be a numbers-driven, locked in the corner office job now requires many hats -- brand steward, Wall Street maven, publicist, and customer advocate. While in the past the last one was usually the one pushed off to the lower ranks, there's a sense that customers are working their way into the boardroom agenda.
In today's 1to1 Weekly lead article, we look at a new study from the NYSE that shows promise for CEOs. They are planning greater investment on managing customer relationships than in the past. And on the strategic side, brand, reputation, and investments in corporate social responsibility -- all focused on winning customers -- are increasingly important. CEOs continue to recognize the costliness of losing customers.
How important is customer strategy to your executive team?
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