Get Your Head out of the Clouds
Who in their right mind would want to be an airline right now? That's my initial thought when I read about some of the new players entering the airspace race. But while some see the situation as terrible, others see opportunity.
In today's issue of 1to1 Weekly, we talk about the challenges and opportunities new airlines like Virgin America have in today's travel environment. When a need isn't being met, that's where smart companies can make a real impact. Commerce Bank changed the banking world by simplifying the process -- stay open late, only offer a few types of products, provide free coin redemption. Apple saw the need for easily portable music and a simple interface, so it created the iPod. So why can't a new airline thrive, especially if it focuses on the customer experience, and not get consumed the mire of costs. Time will tell, but as more players emerge, it has to get better for us travelers. At least I hope so.
Do you think new airlines' strategies will set them apart from the incumbents?
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