Debate the Fate of 2008
It's customary to begin the New Year with predictions on how things will go over the next 12 months. So of course we took a crack at it. Don Peppers and Martha Rogers, Ph.D. discuss social co-creation of the whole customer experience, as well as the evolution of self-service, and how the economy may affect the state of customer relationships.
Today's lead article in 1to1 Weekly is a podcast excerpt of Don and Martha's predictions. The industry and the marketplace will dictate if these ideas will come to fruition. And there may be some new product, service, or idea about to burst onto the scene that will change everything. The New Year is an exciting time filled with possibilities. What do you see as a big idea or trend for 2008?
