Do You Trust Your Toilet Paper?
It might be a silly question, but one that Procter & Gamble takes seriously. The more customers can rely on a brand for product quality and dedication to the customer, the stronger the relationship becomes. Today's issue of 1to1 Weekly delves into P&G's commitment to privacy protection and the online customer experience. It shows that customer trust can have a big impact on reputation and the bottom line.
As the company/customer relationship evolves into an interactive one, trust becomes even more important. With social media and word-of-mouth driving marketing these days, a company's commitment to customers should become a top priority. How important is customer trust to your company, and what do you do to influence that trust?
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