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The Not-So-Secret Secrets to Inspiration
Communications coach Carmine Gallo, who won winning reviews for his 2006 book 10 Simple Secrets of the Worlds Greatest Business Communicators, is back with Fire Them Up! (Wiley), which promises to unveil seven more simple secrets of influence, designed to inspire others, sell oneself and one’s vision, and “communicate with charisma and confidence.”
As readers of his last tome already know, the “secrets” aren’t so much matters of furtive whispers in hallways, but rather common tenets that are too often overlooked in the workaday world.
Acronymically grouped as “INSPIRE” (“Ignite your own enthusiasm”; “Navigate the way to success,” etc.), Gallo spends the first half of this breezily-written book explaining his seven dicta, and the second half illustrating them via profiles of the top people at such concerns as Google, the Ritz-Carlton, and so on. Quotes from the likes of Emerson and Baruch are freely employed, and this is probably the only book on the business shelf that finds inspiration from such diverse figures as Ronald Reagan, Joel Osteen, and Brad Paisley.
That’s an indication of Gallo’s engaging way; no boring theses are allowed as he instead focuses on driving home his messages with numerous references to pop-culture and renowned historical figures. This can sometimes veer into the inane (“Alicia Silverstone isn’t the only one who’s clueless”), but more often than not Fire Them Up! does just that.
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