All about CMO’s
Does a CMO have a place in the boardroom next to other executives? Is the title just another of the endless string of Chief Officers companies have been coming up with recently? How can a CMO’s effectiveness be judged alongside a CFO’s or CEO’s? These are just some of the questions today’s Marketing Xfactor lead story and column attempt to answer. Do you think a CMO position is necessary at most companies? Should the role and responsibilities be markedly different from that of other C-suite executives? Why do you think CMO’s have such a short shelf-life?
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