Innovation in Marketing
Innovation and creativity go hand in hand. Marketers play a large role in promoting both at their companies. At the recent THE Conference on Marketing, famed author Malcolm Gladwell put marketers to the test: in terms of innovation, are you a Picasso or a Cezanne?
Today's 1to1 Weekly lead story explains how two types of innovation exist -- conceptual innovation (Picasso), and experimental innovation (Cezanne). Picasso-style innovation happens right away, while experimental innovation takes time to get right. Some companies foster one type of innovation over the other, yet each are equally important and should have the opportunity to co-exist.
What type of innovation do you promote at your company? And what new products, services, or ideas have been the result?
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