Not Your Parents’ Card, Chocolate, and Flowers
In the spirit of Valentine’s Day (a holiday designed by marketers if there ever was one), mobile and social network application Frengo is helping people celebrate the day in a more high-tech way. Using Facebook or mobile phones, lovebirds can send each other virtual gifts (or real flowers through 1-800-Flowers).
Frengo Flirtable is just one of thousands of Facebook applications found on members' increasingly crowded profile pages. Anyone with a Facebook account knows how addicting they can be, from vampire-biting friends to taking trivia quizzes. The real question will become how to monetize all this user behavior outside of serving up targeted ads. Frengo partnered with 1-800-Flowers to add a commerce component, and chances are others will follow.
What social network applications (or widgets, the offline version of them) do you use? What are some of the ways you’ve seen businesses engaging customers and creating value from these apps?
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