These Giants Are Champions of Customer Strategy
Customer strategy is always evolving. And in many cases, the best advice about what to do with your customers comes from your peers, doing similar things at their companies. The 1to1 Impact Awards shines a spotlight on companies doing extraordinary things with customer strategy. And we've got war stories direct from the winners about how they were able to achieve their customer goals. Hear from executives at P&G, Westpac Bank, La Redoute fashion retailer, and Voices.com.
Today's lead 1to1 Weekly article excerpts interviews we did directly with these winners. They all have different perspectives and different challenges within their specific business. But they all share a common goal of building strong customer relationships, and their insight might help others reach customers in new ways.
We know that these winners aren't the only ones that have seen customer success. What have you done at your company to improve customer relationships? The more dialog that happens among different industries and challenges, the more value that can be achieved for both customers and companies. I invite you to share your stories, however simple or complex.
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Most articles refer to B to C models. Curious as to whether B to B would be similar, different. When the customer is a corporate entity, attributes of an individual specific customer don't apply. Purchasing, marketing, sales, any number of functional areas might be involved with potentially multiple contacts within each.