Social Media Finally Making its way to B2B?
Most consumer brands are still struggling with social media and Web 2.0 technology when it comes to customer engagement and building relationships, so what chance does the B2B industry, which typically lags behind its B2C counterpart? It turns out many B2B companies are adapting to social media and starting to grasp how it can help in their market as well. In today’s Marketing Xfactor lead story we discuss the state of B2B as it relates to social media, and how the industry will embrace the new technology over the next year.
Have you encountered any B2B companies that exemplify successful social media strategy? What do you think holds many of them that don’t back? Does the hype surrounding social media translate into the B2B market?
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