1to1 Magazine
Newsletters
Web Exclusives
Webinars & White Papers
Events
Resources
Trust Breeds Privacy Protection
Have you ever had your personal information compromised? Most likely no, but the odds grow higher every day. Most of the time it's due to employee error -- a laptop gets left in a car and gets stolen, or personal information inadvertently gets posted to the Internet. From the company perspective, these mistakes can be prevented by teaching employees to think about customer trust.
In today's lead 1to1 Weekly article, Don Peppers, Martha Rogers, and UK Information Commissioner Richard Thomas offer advice on how companies can bake trust-based activities into their corporate DNA. A little prevention now can go a long way to enable trust and minimize the fallout if something does go wrong.
What does your company do to build trust with customers and employees?
Trust is a kind of glue that hones good customer relationships. While transaction systems capture customer data here and there, its security is the key issue for a company willing to keep customers happy. Any privacy breach severely damages the customer bond and consequences can be disastrous measured in huge numbers of losses. The strong top-down customer-centric culture is a big help here. All our staff are part of this cultural equation.