Cant Clip These Coupons
Today’s Marketing Xfactor story “The Oakland Athletics Score with Mobile Coupons” showed that mobile coupons are an innovative, trackable means of offering promotions. The biggest downside that curbs widespread adoption is a proven method of redemption. The program worked for the A’s because fans could walk up to a ticket window with their phone to prove they received a coupon, but that doesn’t work for every company.
Have you ever received a mobile coupon? If so, how could it be redeemed? Numeric codes, keywords, and scannable bar codes are the more common methods. If a company sends a coupon to your mobile device, are you more likely to use it than one from a newspaper or Web site?
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Jeremy,
I get mobile coupons with alphanumeric codes from Borders. I love it because I don't have to worry about printing a coupon and carrying around with me. The coupon is on my phone for whenever I happen to decide to drop into a Borders store.