Predicting the Future of Marketing
Very few people 10 years ago predicted that marketing strategy would be as interactive and consumer-controlled as it is now. Advances in technology and communications have allowed consumers to participate more in how they marketed to, and allowed marketers to get deeper understandings of their customers. So what will the next 10 years bring?
1to1 Media surveyed members of the 1to1 Xchange panel on what they think 1to1 Marketing will look like in 2020. By far panelists said that there will be positive improvements in how companies interact with customers.
This means significant improvement in the ability of organizations to capture and share information, understand customer needs, calculate customer lifetime value, improve the customer experience, and provide customers with relevant messaging in their preferred channel. We detail more findings in the 1to1 Weekly article, Executives Predict What Marketing Will Look Like in 2020.
What do you think? What do you see as the biggest trend that will propel us to the next decade?
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