Think Customers: The 1to1 Blog

A few weeks ago I had the opportunity to attend a NASCAR race (something I've always wanted to do, but not the easiest feat growing up in Connecticut). I was there to see how ISC, owner of the Richmond International Raceway where the event was held, was developing a social network on RacingOne.com for fans where they could share their raceday experiences. You can read more about my experience (including pictures) in today's Marketing Xfactor.

Do you belong to any social networks besides Facebook or MySpace, like niche sites geared toward one interest? Do you think the information companies like ISC can gather from such a network is more valuable than the general profile information found on the larger sites?