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Dissecting a Champion's DNA

We at 1to1 Magazine interviewed all 15 1to1 Customer Champions for this year's cover feature. They had many different stories to tell, but many seemed to approach their corporate and customer challenges in a similar way.

No matter the job title, industry, or market value of their company, 1to1 Customer Champions will stand out because of how they approach customer strategy. And many take a similar approach to understanding customers by listening, avoiding corporate roadblocks, and aiming to provide a superior customer experience. We took the best insight from executives at Sony, Electronic Arts, the NBA, Westpac, and Canada Post about their management style and corporate passions and created a 1to1 on the Run podcast, The Making of a Customer Champion, From the Inside Out.

What's your idea of a customer champion?

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