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If They Can Do It, You Can Do It
Many executives see other companies using Web 2.0 tools, customer co-creation, and advanced personalization techniques to build relationships with customers. They think "it's a good idea for them, but it wouldn't work it my business." We think that any business -- B2B or B2C -- can benefit from smart use of new technologies that are readily available to build relationships. Don't let it pass you by.
Today's issue of 1to1 Weekly shows how one very old-school industry -- long-haul trucking -- is taking online collaboration, mass customization, and personalization to a new level by letting truckers design their new trucks. The company took a risk that truckers were Internet-savvy and would be interested in customizing even little details of their trucks. And it paid off.
If this company can make it work, chances are there's opportunity in your company as well, even if you don't have a hip, young consumer focus. All it takes is a strong strategy to understand customer needs and objectives from the outset.
What non-traditional programs has your company embarked on, and what have been the results?
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