Service: Strategy or Not?
One of our avid readers, Miro Slodki, is kind enough to always send me links to information he comes across that he’s thinks I’ll find interesting. He did this just the other day, and as usual, was right on about it being something I couldn’t resist reading. I’m mean, how could I with a title like, “Service Is Not a Strategy.”
The item in question is an entry by Richard Litvack on the Canadian Marketing Association’s blog. It’s a thought provoking read, with equally thought provoking responses from Miro, Don Peppers, and a gentleman listed only as Laurence whose comments I found fascinating—and in line with some ideas Dan Hill recently presented during his interview with 1to1, “The Business of Emotion.”
Litvack’s blog is definitely worth a visit. And if you’re like Miro, Don Peppers, and I, you’re certain to feel compelled to post a response.
