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Word-of-Mouth Is Marketing's Holy Grail
Who knew that Wal-Mart needed brand advocates? Cathy Halligan, CMO of Walmart.com, says that the company encourages customers to post reviews, and share thoughts on the company and products. If one of the largest companies on the planet works to build word-of-mouth advocates, then you should too.
Managing Editor Mila D'Antonio saw executives from those companies speak at the recent Forrester Marketing Forum. By her accounts in a recent blog, traditional marketing channels are under fire and new channels give consumers more control with shaping the brand. Stop fighting for control and let it happen in a collaborative way with customers. Companies that do find it works out better for everyone in the long run.
What's the secret behind your company's engagement strategy?
It's hard to pass by customer engagement these days. The recent Forrester Marketing Forum got along just that mentioning customer engagement and experiences as the new marketing beacons. It's no secret that marketing has gone experiential for a while. Good experiences make loyal customers. Have you recently tried to make a loyal customer giving her a bad experience? Nike and FedEx are ahead of the flock seeing the answer in customizing solutions, and it's a powerful way to getting unique experiences that help last customers time and time again.