Think Customers: The 1to1 Blog

Yamaha Music UK is connecting its customers through "Yamaha Education Friends," one of a growing number of niche online communities joining the social media sphere. In today's Marketing Xfactor, you can read more about how music educators are connecting, sharing ideas, and providing Yamaha Music with insight into their needs and development ideas.

Online communities are only one way social media is transforming the way customers and companies interact. Has your company considered developing a social network or using existing sites to connect with your customers?