Murketing isn’t a typo
The concept of “marketing,” or the murkiness that exists around branding and the rest of the marketing world, is among the things Kevin Zimmerman discussed with author Rob Walker in today’s Marketing Xfactor. Walker also talks about the fleeting happiness that comes with acquiring things, and his belief that branding is as powerful a force in today’s media landscape as ever.
What do you think the future holds for branding? Are consumers really “brand-proof” as some experts say, or is Walker right that with some creative marketing, customer immunity to brands can be overcome?
Related Entries
- Forrester's Kerry Bodine: How to Create Real Value Through Branded Mobile Experiences
- Guest Blogger Judah Schiller:
Creating an "Employee-Built Brand" - Guest Blogger Lisa Arthur: Get Engaged -- The Value of
Two-Way Communication
