Think Customers: The 1to1 Blog

This week I was in Ottawa, talking to a whole group of government officials about the importance of customer centricity. But, you say, governments are monopolies, so they don't compete for business. And even if they did, they don't REALLY have customers anyway. But the surprising truth is, the principles around customer centricity are universal, and the government officials I addressed were just as interested in the topic as any business audience.

Watch the Peppers Unplugged video, "Should Governments Be Customer Centric?