Even a 156-Year-Old Can Use Social Media
While tools like social networking, blogs, and other new media are the talk of the tech and marketing worlds, many in so-called "traditional" companies may think it wouldn't fit their business model. But for Wells Fargo, a 156-year-old financial services company, it's a major component to interact with customers and prospects.
In today's 1to1 Weekly lead story, we interview Tim Collins, SVP of Experiential Marketing at Wells Fargo. He says tactics like blogs, user-generated content, and even a virtual world help the company connect with customers and potential customers where they are -- online.
The beauty of these types of social media programs, he said, is that you can start small. It doesn't take a big budget or project plan. All it takes is a strategic objective and a little courage. If it works, great. If not, you move on to the next thing.
What do you think? Have you had any good (or bad) experiences using social media at your company? How is your organization using social media?
Related Entries
- Starting Out in Social Media
- Forrester's Moira Dorsey: The Future of Online Customer Experience
- Guest Blogger Martin Hayward: Supporting Social Media Engagement on Your Website
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