Mastering Social Media
During the edit team’s numerous interviews we’ve conducted over the last few months, we discovered that in talking to executives, many are still confused about how to leverage social media to create value for their businesses.
So today in a webinar at 2 p.m. EST, the 1to1 Media edit team will give advice, define social media, offer some examples of companies that are seeing success from using social media, and explain the benefits of leveraging social media tools for your company.
Editor-in-Chief Ginger Conlon will discuss ways in which companies can capitalize on social media. Assistant Editor Jeremy Nedelka will define the category and talk about its misconceptions and its business impact. Elizabeth Glagowski, managing editor of Interactive, will discuss online communities and how they can generate word of mouth, help organizations gain valuable customer insight, and provide a two-way dialogue with customers. She’ll offer examples of Sony Backstage 101 and the Mayo Clinc, among others. Kevin Zimmerman, senior editor, will talk about how widgets, video, and wikis will help to put your customers in control. Lastly I will give examples of internal, CEO, and external blogs. I’ll discuss how companies like Stonyfield Farm and Quicken Loans are capitalizing on their blogs and offer tips for a successful blog.
So if you’re stuck on how to create value from your online interactions, join us today and find out how to get past the social media hype.
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- Mastering the Medium of the Day
