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PayPal's CMO On Playing Nice With Others
Barry Herstein just became the new Chief Marketing Officer at PayPal. The online payment company is taking its strategy beyond its traditional eBay relationship to become a global financial services powerhouse. In the newly created position, Herstein is challenged to build a global brand and advance its unique business model. We recently sat down with him to discuss the details.
In today's lead 1to1 Weekly article, Herstein talks about his global outreach, as well as his partnership with eBay CMO Mike Linton (who used to be at Best Buy, I believe). Herstein comes from American Express. They are two examples of chief marketers who have moved around from company to company, but see what it takes to succeed -- teamwork. Their willingness to work together shows how much they value an integrated and strategic approach to marketing. How well does your company's marketing department work with other parts of the organization?
PayPal as a e-payment system has gone quite a way to improve its usability and overall efficiency. A couple years ago they were somewhat struggling. Now, their marketing input is pretty much more visible. Look what a 10-year company can do in establishing their presence and retaining clients if it means CRM. It's AmEx footprint here for certain. We see no big problem in integrating marketing with other corporate pieces as it comes as a vital part of corporate strategy and planning. This leaves a solid chance for CMO to live and do his good for much longer.
sorry for my ignorance, but how do you view thye rest of the article