Welcome to Social Media Month
If you feel a sense of deja vu when the topic of social media comes up, don’t be surprised. As with many approaches to building profitable customer relationships (think: CRM), social media marketing is going through its own hype cycle. Some companies have well-planned strategies with goals and metrics, while others are rushing in just to be a part of the action. Still others haven’t quite discerned the best approach to using social media as a customer strategy tool that delivers ROI. We’re here to help make sense of it all.
Like many media organizations, 1to1 has been covering social media for a while. We have a plethora of articles and interviews on the topic, so we decided to gather it all in one place. Today we launched www.getpastthehype.com. It’s a hype-free social media resource center for more information, case studies, and interviews on creating value from online interactions. Besides my cheeky mug welcoming you to the page, it includes:
- A link to 1to1 Magazine’s July/August 2008 issue cover story, “The Social Media Hype Is Over.”
- Registration for “Getting Past the Social Media Hype,” a 1to1 editorial webinar on how organizations can use social media tools to build a more holistic customer strategy, coming up later this month.
- Definitions of social media and Web 2.0 and what makes something worthy of each moniker.
- 1to1 on the Run podcast interviews with Josh Bernoff, coauthor of Groundswell, a social media guide for businesses, and Paul Greenberg, author of CRM at the Speed of Light, about social media, including whether it lives up to the hype.
- Links to case studies on how leading organizations are capitalizing on social media.
- A widget with links to the 1to1 wiki, videos, and the Think Customers blog.
