And the winner of the presidential election is...(drum roll)...SOCIAL MEDIA!
So last night at 3:30 in the morning, Eastern time, my phone gets a text message, from the Obama campaign: Joe Biden has been chosen. In the fog of sleep, I remember thinking: this just can’t be true. This MUST be some kind of ingenious hoax. Joe Biden makes sense, of course, but no sane presidential candidate would release this kind of news at 3:30 in the morning. What about the news cycle?
Now in the light of day, as the storm clouds of Fay begin to scatter and we actually see patches of blue sky for the first time in several days here on the coast of Georgia, I realize what Obama’s media strategy is. It’s an anti-news-cycle strategy, designed to give the bloggers, emailers, MySpacers and FaceBookers time to get the drop on all the C-suite media companies – CNN, CBS, ABC, NBC, MSNBC, etc
I went online at 6 in the morning and the ether was full of chatter. By the way, a terrific analysis of Obama’s media strategy (actually, it’s an anti-media strategy) is available at the Times of London.
At this year’s conventions, there will be a whole swarm of non-media media types. Google will have a tent outside the Demo convention to accommodate hundreds of bloggers, video uploaders, and various 20-something social media types.
Not to be outdone, the McCain campaign has already released a fully produced video attack of its own.
At this point, anyone who thinks social media isn’t completely transforming our world is just not paying attention. I am like so totally jazzed up!
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