And the Winner Is…
In today’s increasingly customer-empowered economy, a successful organization is a customer-centric one. One that balances customer needs with corporate needs. That engages and empowers employees. That integrates information and operations. And that capitalizes on the technologies that support these efforts.
Today at the Gartner CRM Summit we’ve announced the winners of the 2008 Gartner & 1to1 Customer Awards—organizations that have recently implemented a successful customer strategy with resulting business impact. All of the winners—Gold, Silver, and Bronze—have demonstrated the positive effects their initiatives have had on both the customer experience and the bottom line.
And the winners are:
Customer Strategy
Gold: Cablecom GmbH
Silver: Wolters Kluwer UK Ltd.
Bronze: Stratford Shakespeare Festival
Organizational Transformation
Gold: AT&T
Enterprise CRM Optimization
Gold: Marktplaats.nl
Silver: Nikon
Bronze: Big Machines
Marketing Optimization
Gold: EMI Music
Silver: Bell Canada
Bronze: United Methodist Communications
New Media Optimization
Gold: Accenture
Silver: Bankinter
Bronze: AKbank
Sales Optimization
Gold: Equinox Fitness
Silver: The Linc Group
Bronze: Mortgage Lenders of America
Service Optimization
Gold: Overstock.com
Silver: eHarmony
Bronze: Cricket Communications
This year’s awards represent the next phase in two highly respected awards programs. For the past six years Gartner has honored outstanding companies with the Gartner CRM Excellence Awards, while 1to1 Media has presented the 1to1 Impact Awards. The 2008 Gartner & 1to1 Customer Awards combines the best aspects of both.
You can reach the full article on these organizations’ outstanding achievements in the 1to1 Magazine article “19 Ways to Succeed.”
Related Entries
- Is Social CRM the "It" Strategy of 2010?
- What Was Your Favorite Customer Strategy Story of 2009?
- Subway Misses the Mark on a Customer Relationship Opportunity
Andy,
Thanks for your answer to the question I asked in our newly redesigned 1to1 Weekly. Employee engagement is absoltely and inextricably linked to customer engagement.
The question, for anyone else who might want to comment, was: How do you define a winning customer strategy?
To us, employee engagement is on the same line with customer experience. Because it impacts the other almost in every dimension. We instil in employees the sense of belonging and personal significance. They're free to do anything to drive innovation across the table and feel the clients' feedback. Moreover, they're somewhat tied to profit sharing that puts them just right in a driver's seat. And that we count as a winning strategy for our customers.