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Trust Makes the World Go ‘Round
We might seem to harp on this topic, but there really is no way to over emphasize the importance of trust – not just in terms of creating the most possible value from customers, but in “lubricating” the interactions and transactions of commerce. Indeed, our entire economic system would come to a crashing halt overnight, if it weren’t for the trust that people have for each other.
Recent events have given us a dramatic demonstration of this principle in action – a kind of laboratory experiment in what it would mean to try to make an economic system work, when trust is absent, or greatly diminished.
That’s the subject of my next Peppers Unplugged video, "Trust Makes the World Go 'Round."
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