How Does the Economy Affect Customers?
This woeful economic time can also be an opportunity for companies looking to build real customer loyalty.
Customers are thinking a lot harder before making purchase decisions, so companies that can win and keep customers now with a strong value proposition and customer focus will likely see them remain loyal as economic conditions improve.
I discuss the idea in more detail in the On the Road video, "Do Customers Have Power in Today's Economy." What do you think customers' roles will be in this new, crazy economy?
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