Think Customers: The 1to1 Blog

Last week I had an opportunity to talk to Don Peppers about the current state of the economy and what businesses can do about it. Granted, we agree that some of the issues are out of businesses' hands, due to the stock market and the dollar's roller coaster ride. But, a lack of customer centricity certainly played a part in where we are today, he says, and he cautions that future moves -- like the potential auto industry bailout -- should be centered around building customer lifetime value, not just green cars, in order to secure long-term success.