The Magic of Holograms
Did you watch CNN's election coverage last night and wonder how the network sent correspondent Jessica Yellin from Obama's Chicago headquarters to the New York broadcasting center, to stand in front of Wolf Blitzer?
Yellin's hologram was powered by two companies--Vizrt and SportVu. SportVu's technology allows people watching sporting events on television, cellular displays, and websites to get a better understanding and insight of the game's tactics.
Vizrt's election solution combines live graphics with Media Asset Management systems to allow broadcasters to make election campaigns an informative experience and provide the audience with a holistic coverage. The solution also renders data in real time and presents it in 2-D and 3-D visuals. Prognosis and what-if scenarios can be created on-the-fly and presented on video walls, the Internet, and even mobile devices. The combination with Viz Curious Maps further allows the unique integration of geographical analysis.
I think these companies are falling short at focusing on broadcasters and sporting events. Imagine the power these two vendors could have on businesses? Forget the typical dashboards that pop up on CEO's computer monitors alerting them of various customer and business metrics. Imagine the impact of having a voice of the customer center inside company headquarters that resembles CNN's election center? 3-D visuals offering alerts in real time about sales projections or customer feedback would surely get executives' attention. You'll be projecting sales faster than Bob Shaeffer can call an election.
Also, your company is cutting back on business travel? No problem. You can beam the hologram of your CEO to the company meeting in the morning in San Francisco and in the same day transport him to Istanbul to deliver a keynote at a conference. Imagine the travel budget you would save?
Hey, maybe they can even make holograms of your customers to fill your stores.
Mila
a word of caution to your readers about going overboard with Metrics
there have been numerous reports/case studies with CEO's coming to realize that having too many metrics allows everyone to claim some sort of victory on some sort of metric even while the ship is sinking.
An enterprise only needs a few simple metrics that everyone can understand how they make an impact.
That's the power of the NPS (Net Promoter Score) - its not perfect by any means but it does no harm to consumers - and even if it causes some money to be spent 'unnecessarily' that expenditure (investment?) does not detract from the brand equity.
The key is to have all eyes on the same ball at the same time.
Although it would be uber-cool to have a hologram of Marta or Don pop out and say - "Excuse me Miro - but you asked to be informed when there was a dissatisfied customer not being attended to properly..."