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The Nets Score Points With Unemployed Fans

These days, the Nets basketball organization is looking more like a full-service career management company.

The Nets announced on Wednesday that it will start offering résumé placement to out of work fans with Nets sponsors and providing access to a career fair.

As part of the new Nets Employment Program, fans that are seeking jobs can sign up at www.njnets.com to email their résumé, former employer, contact information, and career field of interest to the Nets Job Bank at jobbank@njnets.com. The Nets will also release 300 tickets per game on a first-come, first-serve basis for fans that enroll in the program. In addition, the team will send the résumés received to Nets sponsors and season ticket holders with businesses that are involved in the program. The Nets will also host a career fair on November 22 at the IZOD Center.

Nets CEO Brett Yormark says he wants to offer fans that are between jobs some help, as well as a chance to relieve some stress by coming to a Nets game. "We are committed to investing in our fans now, and hopefully they will invest in us when times are better," said Nets CEO Brett Yormark.

By reaching out and appealing to his fan base at a critical time, Yormark will serve the organization well in the long run. What are you doing to instill confidence into your customer base?

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