A Party Just for You
Custom videos are a staple on YouTube and blogs, where users take famous scenes and insert themselves (or humorous people/objects/phrases) into them. The first effective mass-version of this I've seen comes from Disney, which has an unrivaled marketing machine. Plugging a customer's name, picture, or personal information into an email, direct mailing, or personal URL is one thing. What Disney has done with its latest campaign is more technically sophisticated (and expensive) than anything else I've seen in the mass-market.
See for yourself by watching the embedded video created for our Editor-in-Chief Ginger Conlon. If you want to try to fool your friends, use this link to customize the video for yourself, or use the form to email friends their own personal video. There's no sales incentive here, just cool technology to create buzz. This gives us a glimpse into what we'll see down the road as marketers take full advantage of the intimate messages the Web can facilitate.
What do you think of the personal video? Is it too hokey to catch on, or is this the direction online marketing is heading?
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- Guest Blogger Denis Pombriant: Lights, Camera, CRM!
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