Lessons Learned From the Obama Campaign
Work begins today for the newly elected 44th president of the United States. But it was his campaign's work with leveraging social media that helped land him in the Oval Office.
By combining social media, analytics, and targeted messaging, Obama's campaign set an example of how business strategists need to think about how their companies should change the way they communicate and interact with customers. Innovative businesses can learn from the campaign and understand how to stay relevant.
The campaign's Houdini database, for example, identified, tracked and monitored voters all the way to the polls and played a key role in Obama's win. Through predictive analytics which segmented the data in granular details, Obama's team determined the best channel and communication for all voters.
But it was the campaign's use of these channels and social media that played a significant role in the campaign. With 13 million constituents on the email list, five million friends on social networking sites like Facebook and Myspace, 8.5 million monthly visitors to www.mybarakobama.com, and more than 400,000 user-generated Obama-related videos on YouTube, the campaign turned supporters into advocates by giving them myriad choices in which to participate.
By leveraging these platforms and the super users of each of these platforms, Obama's team ran the most successful presidential campaign in history. By continuously engaging online influencers, Obama turned what had been a traditional process into a revolutionary strategy.
Certainly this is a lesson from which businesses can learn and grow.
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