Chatting It Up
I've been working on a story for the Summer issue of 1to1 Magazine about companies that offer online chat as a sales or service channel. Some of the research I've come across suggests that while customer adoption of chat is growing (especially among younger generations). However, everyone I've talked to says phone will remain the dominant communications channel indefinitely.
What do you think? Do you prefer to speak to someone on the phone, or do you take the "click-to-call" or "type a question" option when they're available?
Related Entries
- Fraud Management a Priority for Banking Customers
- inContact's Mariann McDonagh: Getting More Bang for Your At-Home Buck
- What Are Your Secrets to Social Service Success?
