Interactive Advertising Forges Ahead
Think it's time to cut back on that ad budget? Think again. According to the soon-to-be released Forrester Research Interactive Advertising Forecast, there's growth ahead for five key areas of online advertising: display, email, mobile, search, and social media.
During her keynote presentation this morning at Forrester's Marketing Forum 2009, Vice President and Principal Analyst Shar VanBoskirk revealed some initial findings from the forecast. Forrester predicts that over the next seven years interactive advertising overall will experience a 17 percent compound annual growth rate (CAGR), for a total of nearly $55 billion in spending. Individually, online advertising channels will see the following 7-year CAGR:
social media 34%Forrester also estimates that the overall interactive advertising spend will grow from 9 percent of all ad spending in 2008 to 19 percent in 2014.
mobile 27%
display 17%
search 15%
email 11%
So if your organization isn't already planning how it will keep pace with the changing advertising landscape, now's the time.
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