Think Customers: The 1to1 Blog

JetBlue launched a website called "The CEO's Guide to Jetting" to supplement radio and television commercials that aim to soften the blow for big wigs who can't fly first class anymore. It's an interesting take on the financial crisis, and certainly appeals to the populist outrage that's spread across the country like wildfire. Having always flown coach, I wouldn't know the indignity that these once-mighty businessmen must feel forced to sit next to a crying baby or in front of a ten-year old who can't keep his legs still.

"Only a half-can of soda and few crackers as a meal?" they must wonder as the stewardess bangs the snack cart into their knee, outstretched into the unfamiliarly-narrow center aisle. Losing out on that fifteen extra minutes of Blackberry-checking time they used to enjoy as the rest of the peons board after them must be torture. Not to mention the overhead bins that can't accommodate their overstuffed bags and the crowded cabin that doesn't accommodate their inflated ego.

Not to worry, though, JetBlue offers assurances that they'll learn to fly like the rest of us soon enough, so don't pity them. The only tears I shed over their plight were ones from laughing at the videos JetBlue put together for the campaign. Check them out and tell us what you think.