Social Media ROI Revealed
Last month, in a post titled "Social Media ROI?" I alluded to analyst reports that would define the metrics used to value social media interactions. The most anticipated one, from Natalie Petouhoff from Forrester, was released earlier this month. I'm working on a story that will feature her and many others talking about how to measure interactions on social networks, blogs, and the like (due out in September in the Fall issue of 1to1 Magazine.
With this latest development, and Paul Greenberg declaring "social CRM" the winner in the terminology battle for this new space, everything seems to be building toward......something. It's kind of like watching an action movie; the characters are ready for battle, the scene has been set, and the audience is ready for the climax. I won't speculate on what form that climax will take, but after building momentum for years social technologies will certainly become a mainstream business channel.
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