How Does Social CRM Fit Into Your Business?
I recently had the pleasure of interviewing three CRM experts about social CRM for a 1to1 Media video. Paul Greenberg, Brent Leary, and Bill Band shared their views on what social CRM's role is in a larger customer strategy, and how companies can avoid the pitfalls that were common during the first go-round of CRM implementations. Companies and customers have changed, and social CRM should now be an integral part of a company's customer strategy.
Watch the two videos here:
Hot Topic Roundtable: Social CRM:
Social CRM's Challenges and Opportunities:
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