2009: The Year We All Got Social
Every year bloggers, analysts, and other experts make predictions about what we'll see in the next year. Many of them end up way off the mark, but one 2009 prediction came to fruition in a big way. Social customer strategy is on the minds of almost every company these days, from marketing and sales to customer service and even brand building.
Today's lead article in 1to1 Weekly highlights some social strategies discussed at the recent Forrester Consumer Forum. Social CRM, social media, social customers. If it's social, it's popular, and can have an impact on your bottom line.
Right now most companies are just testing the waters of their social strategy, trying to figure out what works best for them and their customers. That's ok, but don't get left too far behind. As Forrester analyst and Groundswell coauthor Josh Bernoff told attendees, "You're not late to the social party yet, but you will be soon."
Related Entries
- Glance Networks' Tom Scontras: The Social Sales Generation -- Ready or Not Here They Come
- CRM de la Crème: a Social CRM Primer
- You Have the Staff for Social Customer Engagement
