Hoffman's Hot Seat: Mobile Feedback -- Is It Worth It?
As mobile phone and Smartphone adoption rates continue to soar, a growing number of organizations are taking advantage of mobile marketing and messaging campaigns to help tighten the customer experience. As part of these trends, companies are also beginning to increase their use of mobile feedback systems to gauge and react to customer experiences.
I spoke recently with Allegiance Vice President of Marketing Chris Cottle to determine whether mobile feedback systems make sense from an ROI perspective.
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