Is Social CRM the "It" Strategy of 2010?
The New Year always brings with it predictions about what to expect over the next 12 months. The consensus among our group of leading business thinker is that this year will be the year that social media actually gets operationalized into business. Companies now realize that it's no fad, and they should dedicate resources and strategies to incorporate social media into everyday business, say Don Peppers, Martha Rogers, and others. What do you think?
Today's issue of 1to1 Weekly highlights the opinions of industry watchers including Natalie Petouhoff, Ph.D., Brent Leary, Jeanne Bliss, Joe Outlaw, Patricia Jackson, and Jeff Hilimire. They all agree that a strong social CRM program should be on the list of 2010 priorities.
But these are just some of the voices of customer strategy. What do you think will lead the pack as the "it" strategy of 2010?
Related Entries
- Thrill or Spill? Customers Ride the Netflix Roller Coaster
- Taking a Proactive Approach to Social Media Complaints
- CCO Council's Curtis Bingham: Critical Success Factors for the CCO
