Hoffman's Hot Seat: CRM Dashboards: Best Practices for Gaining Executive Adoption
C-level executives are hungry for fresh sales, inventory and other data that they can use to make more knowledgeable decisions quickly. But once executives are provided with these business intelligence dashboards, these systems often sit dormant or are under-utilized. 1to1 Media's Tom Hoffman spoke with Infor Director of CRM Product Marketing Tony Compton to explore steps for gaining dashboard adoption and to help make these tools succeed.
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