Hoffman's Hot Seat: The Chief Customer Officer: Building a Customer Strategy
As a growing number of organizations are creating the role of Chief Customer Officers, they're also working harder on designing more granular customer experience programs that are aimed at improving the business performance of their companies. 1to1 Media's Tom Hoffman spoke with Sage North America's Chief Customer Officer Doug Meyer about the importance of incorporating business process and culture change as part of this evolution.
Related Entries
- Fraud Management a Priority for Banking Customers
- inContact's Mariann McDonagh: Getting More Bang for Your At-Home Buck
- What Are Your Secrets to Social Service Success?
